Essential Marketer

Steve and I visited the Online Marketing & Media Show 08 yesterday and I have to say I found it most enjoyable.

The highlights of the show included:

• Affiiate Window’s ‘Revolutionising your Affiliate Marketing’ - this hour long presentation gave great insight into what’s hot in affiliate marketing at the moment, including ‘Bin the Banner’ as networks, merchants and affiliates move away from traditional banners and more towards product feeds and plug-in/widgets. We say ‘about time!’ - this method of providing merchant offerings has much better conversion rates and customer interaction.
• Google University - after queing for 1/2 (as we didn’t pre-book [Doh!]), we happily nestled into our seat to listen to a great presentation on Google Analytics and Website Optimiser. Now, these Google products aren’t new to us but the way in which the additional features were shown were great. Taking away a little more knowledge will have great benefits for our customers.
• Stickyeyes top 12 SEO tips - This presentation was probably the best of the day. Gary Beals presentation style was great and had the crowd in stiches. As an agency who provides SEO services, hearing our peers opinions and ideas was great and the guys at Stickyeyes have some innovative ideas.