Essential Marketer

If you can’t beat them join them is how the saying goes and I guess the saying runs true for search engines. A deal has been struck between Google and Yahoo! which will allow Google ads to appear on Yahoo! real estate, a move which some feel is inevitable.

The deal will see Google AdSense ads appearing alongside Yahoo! content in the US. Yahoo! claim the move is in line with its strategy of continual experimentation for ad models.

On the back of the Microsoft-Yahoo! deal coming as a shock it seems the world of search is continuing to captivate with Yahoo! in the middle of an three-way increasingly incestual relationship between the big three search engines.